The Task
EMEL, a mobility company owned by Lisbon Municipality, engaged our services to support them in the RESTART project, co-funded by the EU. The project aimed to develop a master plan for Lisbon’s multimodal mobility hubs. Our task was to develop conceptual guidelines for the main multimodal hubs and detail the functional requirements for the interurban coach terminal located at Sete Rios, which connects to rail, subway, and urban buses.
Our Approach
We began our project by adopting a customer-centric approach to identify the behaviours and needs of various user segments, defining their expected operational and commercial services and expected levels of service. We also analysed the operational requirements of the transport operators and expected future demand. In addition, we performed an international qualitative and quantitative benchmark on intermodal terminals, focusing on structural, operational, and business model trends.
In the second phase, our team developed conceptual guidelines for the effective implementation of the defined strategy in the five main multimodal mobility hubs. The guidelines focused on connectivity enhancement, universal design, security, safety, flexibility, efficiency, user experience enhancement, and sustainability.
The third and final stage involved developing functional requirements, including spatial requirements for the main multimodal hub. Being a greenfield project and a significant part of a major urban development that also included other real estate products, it was essential to consider the synergies between the surrounding community and the terminal. Our team’s strategy factored in existing and future communities.
The Result
The outcome of our strategy was a detailed document that explains the different customer segments and behaviours, sets guidelines that the overall project needs to consider, and defines requirements for the designers and architects. Our client can now implement a best-in-class passenger experience, and efficient transport operation, and generate positive synergies for the entire urban surroundings.