The Task
An international consulting firm enlisted us to analyse key user profiles and their future shopping behaviour and provide critical input to the master plan for a new greenfield airport in Thailand.
Our Approach
Our team began by analysing passenger and non-passenger shopping trends in the largest passenger groups from Asia that use Thai airports. We focused on understanding online shopping trends, brick-and-mortar shopping behaviours, and the latest changes in these behaviours, mainly generated by Gen Zs. We also studied the impact of social media and other communication channels on the shopping behaviour of these target groups.
We gathered all findings in an extensive analysis of Asian travellers’ shopping needs and wants, including current and future trends.
The Result
Our research provided the international consulting firm with critical inputs to develop the airport master plan, allowing it to future-proof the infrastructure and determine the needed capacity in each development phase.
By considering our findings, the new infrastructure will be able to provide an optimal shopping experience for its visitors based on their unique preferences, maximising revenue and customer satisfaction.