The Task
An international consulting firm enlisted us to assist them in studying key passenger profiles and future shopping behaviour for a tourist destination airport in Thailand.
Our Approach
Our team began by analysing passenger and non-passenger shopping trends in the largest passenger groups from Asia that use Thai airports. We focused on understanding online shopping trends, brick-and-mortar shopping behaviours, and the latest changes in these behaviours, mainly generated by Gen Zs. We also studied the impact of social media and other communication channels on the shopping behaviour of these target groups.
We gathered all findings in an extensive analysis of Asian travellers’ shopping needs and wants, including both current and future trends.
The Result
Our research provided the international consulting firm with a comprehensive report detailing the shopping behaviour of current and future Asian travellers. Our insights allowed the consultants to develop strategic plans that catered to the current and upcoming trends for their airport retail operations. By utilising our findings and implementing the strategic plans, the airport can provide an optimal shopping experience for its visitors based on their unique preferences, ultimately leading to increased revenue and customer satisfaction.